ClipWords is the world’s largest
collection of headlines that catch the eye! Phrases
that produce super results! And statements that hit
home in a flash! Plus everyday expressions and clever,
snappy attention-grabbers. You see them every day – in
newspapers, magazines, ads, bulk mail, annual reports,
letters, and on billboards. You hear them everywhere – on
TV and radio, in movies, in business meetings, at parties,
in sermons, at sporting events, at the local watering
hole and on the street.
You might recognize a well-turned phrase when you
hear one, but would you remember it six months
you could really use it? ClipWords is the result
of years of ongoing research and jotting down,
and refining these everyday gems of our American
language. Epigraphics has sorted them into categories
for easy access, producing the only software programs
and reference books of their kind.
Epigraphics Software, Inc. has grown
from a one-product company in 1997 to a line of six
ClipWords products today. The 20,000 Clips on the
original ClipWords CD-ROM are still available, as
well as expanded 50,000-phrase ClipWords Pro collections
for Windows and Mac and a downloadable demo. Thousands
more can be found in Epigraphics’ two books,
ClipWords Motivation and ClipWords Promotion.
Every day, more and more people rely
on ClipWords to produce effective, attention-grabbing
through those frustrating periods of writer’s
block that we all face.
ClipWords has a lifetime of writing
experience in every CD and book. It really is like
having a copywriter in your computer, or in a book!
About the Creator
ClipWords is the creation of Bob Gorski,
a successful advertising professional who began his
advertising and marketing career in the early 1950s.
Bob partnered with his co-worker and friend Ted Osterholdt
to open Gorski-Osterholdt Advertising/Marketing in
1962, and grabbed a foothold in the competitive
Chicago advertising scene. Unlike all but the city’s
largest firms, it’s still in operation after
45 years serving a wide range of well-known clients
from various industries.
behind ClipWords originated when Bob was creating a
slogan for a client. He thought about
hours spent coming up with the headlines and taglines
that make or break any marketing campaign. It might
take a day or two to find the right slogan, but sometimes
it can take a couple of weeks. “You can’t
bill them for that,” he says. “That would
the marketplace for reference materials with everyday
statements, off-the-wall phrases
that sing, he came up empty-handed. So, with his
personal swipe file of useful phrases that he
had been collecting
from his years in advertising, he developed a plan
familiar with clip art products and the need they provide
for their users. So why not… ClipWords?
He saw an opportunity in the computer industry
boom and established Epigraphics Software,
Inc. to make
his lifetime of marketing expertise available
to the public. Epigraphics’ marquee product was Talking
ClipWords, a CD-ROM filled with 20,000 phrases designed
to help people add flavor and impact to their writing.
A decade later, Epigraphics has over 80,000 Clips available,
from the ClipWords Pro CD-ROM to the ClipWords Motivation
and Promotion books.
over stacks of handwritten pages of phrases, a pair
of psychedelic-framed reading
on the tip of his nose tells you right away
never been one to follow the crowd. Instead
of slowing down and thinking about retirement,
the product line of a company he started
in his 60s... And always looking to the future.